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How to Use Meetups to Grow Your Business

Posted on: September 27th, 2016 by MTC Limousine

There is tons of advice telling entrepreneurs to use in-person networking to build their businesses. But, in many cases, for one reason or another, owners make a hash of it. This article shares a surprising and effective networking techniques we are happy to share.

Networking

The word alone makes some people uncomfortable. You attend events, meet people, exchange business cards, diligently follow up… and then the disappointing fizzle. Rarely does anything come from your efforts.

The problem is that most people think networking mean selling. Unfortunately, that puts everyone involved on the defensive. Fortunately, there’s a better way to network. It involves changing your approach to networking and taking part in meetups to build business relationships.

Free Yourself from the Pressure of Networking Events

You may wonder why so many business owners struggle with networking.

Ordinary networking fails because so many people attend networking events for the wrong reasons. They want to sell something or ask for a favor.

Think about it. A lot of people who are only interested in promoting their own businesses approach you. A few of them may turn into legitimate leads, but you never get much out of it for the time invested.

But, you’re going at this from the wrong angle…

Meetups as an Alternative to Traditional Groups

Sol Orwell is a 7-figure entrepreneur and the co-founder of Examine.com. Even though he’s an online entrepreneur, he takes a personal approach to building businesses. Sol has a great approach to building a professional network of meaningful relationships.

Identify Meetups that interest you and are business-related.

Once you have identified your niche, start connecting with people.

Start establishing your credibility in your industry.

Easy as 1-2-3.

In case you’re wondering “What’s a Meetup?”, Meetup is the largest network of local groups in the world. With more than 9,000 groups of like-minded people getting together every day, Meetups are one of the easiest ways to find other people who share a common interest or cause.

Of course, when you attend these events you want to do much more than just hand out business cards and toot your own horn. The goal is to make genuine connections with other attendees and find out how you can add value to their situation. Can you introduce them to a valuable connection? Is there a way you can help improve their business? When you approach a new business relationship from a giving perspective, you become a valuable part of the other person’s network. This is a far cry from how your typical meet and greet works.

Why This Works

The first reason is that most people are terrible at building relationships. Taking the effort to use this three-step technique will put you ahead of the pack.

Secondly, it’s face-to-face. According to Harvard Business Review research, 95% of people said that face-to-face meetings are a key factor in successfully building and maintaining long-term relationships. 79% said that in-person meetings are the best way to meet new clients to sell business. 89% agreed that face-to-face meetings are essential for “sealing the deal.”

Finally, there are always Meetups taking place. So you’re in control of how often you connect with potential prospects.

If you can’t find a suitable Meetup, start your own.

The truth is, most things people consider “networking” are really just a waste of time. Attending large events, handing out your business card, and pitching yourself to everyone in sight won’t get the job done. Small business owners can get better results using Meetups to grow their professional network.

Think of how much more enjoyable and productive your networking time can be if instead of always hunting for new business (often the proverbial “needle in the haystack”), you focus on how to become more valuable and indispensable to your business connections.

If you are thinking to start you own Meetup trust yourself with the professionals.

MTC Limousine has a skilled team of event planners plus they will assure you your ground transportation needs will be met. Whether you are organizing a meetup for 10, 500 or 10000 people Meeting and Events Team will make sure that you’ll have all the help you’ll need.

We are Client-Driven. We are dedicated to delivering meeting and event solutions that ensure every operational and financial objective is met and every attendee experience is exceptional.

We focus on your needs, develop the transportation solutions that meet your objectives and deliver the best value for every dollar you spend. Whether we are providing solutions for a small group on the West Coast, a group of 200 in Dallas, or simultaneous international events in Dubai, Geneva and New York, MTC has the expertise and experience to ensure successful outcomes.

  • Site and attendance analysis to maximize vehicle utilization and budget
  • Local vendor selection and contract negotiation to ensure best value possible
  • Integrated worldwide transportation services for smoothly operated programs
  • Arrival and departure services to ensure that first impressions are always exceptional
  • Program planning, management and on-site coordination of all services

 

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Also published on Medium.

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